An examination of pricing and quality trade‑offs on consumer purchase decisions: Evidence from a tech gadget in Abuja.
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Background of the study
Consumer purchase decisions in the tech industry are significantly influenced by the trade‑offs between pricing and product quality. In Abuja, tech gadgets are often positioned in a competitive market where consumers must weigh the cost against perceived technological sophistication and durability. High‑priced tech gadgets are generally associated with superior quality, while lower‑priced alternatives may raise concerns about reliability (Ibrahim, 2024). This dynamic creates a challenging scenario for marketers who need to optimize pricing strategies while ensuring that product quality is maintained at a level that justifies the cost (Okoro, 2023). Furthermore, economic fluctuations can further complicate this relationship by altering consumer expectations and spending behaviors (Adebayo, 2025). This study investigates the delicate balance between pricing and quality in influencing consumer purchase decisions for a tech gadget in Abuja. It aims to elucidate the factors that drive consumer preferences when confronted with varying price points and quality attributes, thereby offering insights into strategic pricing and quality management in the tech industry.
Statement of the problem
Tech gadget companies in Abuja face the challenge of balancing pricing strategies with quality perceptions. Consumers are increasingly discerning, and any perceived discrepancy between price and product quality can deter purchases (Okoro, 2023). High prices may be justified by superior features, but if the quality does not meet elevated expectations, consumer trust is undermined (Ibrahim, 2024). Conversely, lower prices may raise concerns about product reliability, leading to a potential loss in market share (Adebayo, 2025). This study aims to assess the trade‑offs between pricing and quality in consumer decision‑making and to identify the factors that most significantly impact purchase behavior in the tech gadget market in Abuja.
Objectives of the Study
To assess the impact of pricing on consumer quality perceptions for tech gadgets.
To examine the trade‑offs between cost and quality in influencing purchase decisions.
To recommend pricing strategies that optimize perceived value.
Research Questions
How do pricing and quality trade‑offs influence consumer purchase decisions?
What factors affect consumer perceptions of value in tech gadgets?
What strategies can balance pricing and quality to enhance purchase behavior?
Significance of the study
This study is significant as it investigates the crucial balance between pricing and quality in shaping consumer purchase decisions within the tech industry. The findings will help tech companies in Abuja refine their pricing strategies to better reflect product quality and meet consumer expectations (Okoro, 2023; Ibrahim, 2024). By understanding these trade‑offs, companies can develop more competitive products that optimize consumer satisfaction and market performance (Adebayo, 2025).
Scope and limitations of the study
The study is limited to a single tech gadget in Abuja and focuses exclusively on the interplay between pricing and quality perceptions. It does not extend to other product categories or regions.
Definitions of terms
Pricing and quality trade‑offs: The balance between product cost and perceived quality that influences consumer decisions.
Consumer purchase decisions: The process and factors influencing the selection and purchase of products.
Tech gadget: An electronic device featuring advanced technological capabilities.
Related Project Materials
An Assessment of Online Pragmatic Strategies in Nigerian Digital Communication: A Case Study of WhatsApp Group Chats
Background of the Study
Digital communication in Nigeria is characterized by dynamic and informal interactions, particular...
A CRITICAL EXAMINATION OF THE RELATIONSHIP BETWEEN INSTRUCTIONAL MATERIALS AVAILABILITY AND USE AND STUDENT PERFORMANCE IN COMPUTER SCIENCE
BACKGROUND OF THE STUDY
Computer science plays a vital part in the lives of all people. As stated by Ba...
Exploring the Use of Data Science in Predicting Student Performance in Secondary Schools in Lafia Local Government Area, Nasarawa State
Background of the Study
In recent years, the application of data science in education has gained significant attention,...
Development of a Machine Learning-Based Spam Email Filter: A Case Study of Usmanu Danfodiyo University, Sokoto (Sokoto South LGA, Sokoto State)
Background of the Study
Email communication plays a crucial role in daily operations within universities, including Usmanu...
AN INVESTIGATION OF LIBRARIANS’ ATTITUDES TOWARDS E-LIBRARY SERVICES IN TERTIARY INSTITUTIONS: A CASE STUDY OF UNIVERSITY OF MAIDUGURI, BORNO STATE
Background of the Study
E-library services have revolutionized the way educational resources are accessed and disseminat...
An examination of customer data integration in digital campaigns on campaign success: A study of an e-commerce platform in Lagos
Background of the study:
The integration of customer data into digital marketing campaigns has emerged as a cornerstone for achieving cam...
THE EFFECTIVENESS OF CURFEWS IN CONTROLLING PUBLIC PROTESTS (A CASE STUDY OF ENDBADGOVERNANCE PROTEST IN NIGERIA)
THE EFFECTIVENESS OF CURFEWS IN CONTROLLING PUBLIC PROTESTS (A CASE STUDY OF ENDBADGOVERNANCE PROTEST IN NIGERIA)
Chapte...
THE INFLUENCE OF INTERNAL MOBILITY ON RECRUITMENT STRATEGIES
Abstract 1 THE INFLUENCE OF INTERNAL MOBILITY ON RECRUITMENT STRATEGIES
This study investigates the influence of internal mobility on rec...
An Evaluation of the Effectiveness of Government Accounting in Monitoring Capital Project Performance in Nigeria: A Case Study of NDDC
Background of the Study
Government accounting plays a critical role in ensuring transparency, accountab...
AN ANALYSIS OF JUDICIAL PROTECTION OF HUMAN RIGHTS IN NIGERIA: ISSUES AND CHALLENGES
ABSTRACT
Generally, the protection and promotion of human rights is a core functio...
